En 2013, Coca-Cola a publiquement annoncé son engagement à procurer durablement des ingrédients agricoles d'ici 2020. L'entreprise travaille avec ses partenaires et ses fournisseurs pour aider les agriculteurs à fonctionner de manière plus efficace et durable en introduisant des mesures pour stimuler les rendements des cultures, réduire les coûts de production, réduire l'utilisation de pesticides.

At the same time, the company introduced Sustainable Agriculture Guiding Principles – which build on the SGP and set additional expectations for suppliers related to availability, quality and safety while helping to improve livelihoods and the well-being of farming communities and workers.The principles establish human and workplace rights, environmental stewardship and farm management criteria – including asking suppliers to protect the rights of communities to maintain access to land and natural resources – down to the farm level.

“We know we can influence and improve livelihoods for hundreds of thousands – if not millions – of farmers by more active engagement,” Ben Jordan director of supplier sustainability at Coca-Cola said. “We expect our guiding principles to ultimately have the greatest impact at the farm level, where some of the greatest strides toward sustainability can be made. Our ultimate goal is to build respect for human rights and protection of workplace and human rights so that they stretch unbroken from our system back to the farm, the forest or wherever the points of origin of our raw materials may be.

Consumer expectations are increasingly high for brands, and as the company works to better understand impacts across its supply chain, engaging stakeholders throughout the process will be critical. 

In 2013, Coca-Cola worked with Oxfamto outline a concrete action plan to address land rights in its supply chain, including zero tolerance for land grabs.The company engaged NGO partners such as Landesa and other thought leaders, and hosted a land rights convening in October 2014 in Atlanta with 25 external experts who provided input and shared best practices on conducting land rights studies.  

This work is also importantly grounded and framed by the UN Guiding Principles on Business and Human Rights, which The Coca-Cola Company endorsed in 2011.  Lloyd Lipsett, advisor with Shift, the leading center of expertise on the UN Guiding Principles on Business and Human Rights, says that “Coca-Cola’s impact assessment initiative should be commended as an important part of its broader commitment to human rights due diligence in its supply chain.  The approach of bringing civil society organizations and human rights experts together to discuss the first assessments should support continuous improvement.  Furthermore, the publication of these first assessments for Colombia and Guatemala signals a commitment to on-going transparency and engagement regarding the company’s human rights progress.”

In a recent blog from Oxfam they recognized that work on land rights is not an easy path, and that “(Oxfam) wants to encourage the company to stick with it and make course corrections when needed. In particular, we’re encouraged by Coca-Cola’s openness to learning how to conduct impact assessments better”.

“We have learned that our work on land rights is a process and that conducting these country human rights due diligence studies and getting them right is very challenging,” Ed Potter said. “We certainly do not have all the answers, but our approach is to continue to learn, be open and transparent, and provide theCoca-Colasystem and our suppliers with a practical path that better enables us to recognize and safeguard the land rights of communities and traditional peoples.”

Promoting sustainability throughout the supply chain begins with going straight to the source to assess environmental and social impacts.  This effort will take time, and Coke is working in collaboration with its bottling partners, suppliers and others to help bring about the development of a healthy agricultural supply chain for the communities in which it operates.